Sponsorship sales for sports properties that don’t have a seller.
Broadcast seasons, national championships, athletes brands want: the inventory is real. What’s missing at most properties isn’t buyers. It’s a seller.
USA Fencing went from zero to $825,000 in budgeted cash sponsorship in two seasons, with a chief executive selling it in-house. Their proposed 2026-27 budget projects $2.8 million in marketing and communications revenue across more than two dozen partners. Raising Cane’s signed a small winter-sport governing body as a Premier Partner. SoFi bought an Olympic federation.
The demand side is proven. The big agencies cherry-pick the easy inventory and skip this tier because their overhead demands it. Mine doesn’t.
The first step is a free review of your inbound sponsorship inquiries and open categories: what you have, what it’s worth, and who is buying in those categories right now.
If the inventory is real, NXS sells it on commission only. No retainer, no fee until money lands. You keep the relationships and sign every deal. I do the work your staffing plan never had room for.
Category map & valuation
Your open categories priced against real, named comps, not wishful math.
Outbound sales
Direct outreach to verified buyers with proof of purchase in your categories.
Close & renewal
Deal support through signature, activation, and the renewal that follows.
The review is free. nick@nxs.management
in blended brand-partnership value negotiated by the founder across prior roles
secured for Olympic-sport athletes
national brands closed, across hydration, QSR, retail, tech, and entertainment
Prior deal work stays confidential by design. In this business, discretion is part of the product. Ask for specifics in the room, not on a webpage.
I’m Nick Swafford. I came up on the athlete side, negotiating brand partnerships for Olympic and collegiate athletes at a national agency, and I watched the same gap from both chairs: properties with real audiences and no seller, athletes with real markets and no representative.
I swam. I’m a JD candidate at Texas Law. And NXS is one person on purpose. Every deal gets the principal, not an account team.
Austin, Texas
No forms, no calendars, no funnels. Write the email; you’ll get the principal, and an answer.