Sponsorship sales for sports properties. Representation for athletes.
Governing bodies and rising leagues sit on real inventory with nobody paid to sell it. And for athletes at every level, the quality of representation comes down to the person working the deal, not the name on the letterhead. NXS exists for both.
You have the audience. We build the revenue.
Audit, valuation, packaging, and outbound sales for governing bodies and rising leagues. Commission only.
It’s about the agent, not the agency.
At any level: brand partnerships negotiated by the principal, priced against real comps, built around a career arc.
in blended brand-partnership value negotiated by the founder across prior roles
secured for Olympic-sport athletes
national brands closed, across hydration, QSR, retail, tech, and entertainment
Prior deal work stays confidential by design. In this business, discretion is part of the product. Ask for specifics in the room, not on a webpage.
I’m Nick Swafford. I came up on the athlete side, negotiating brand partnerships for Olympic and collegiate athletes at a national agency, and I watched the same gap from both chairs: properties with real audiences and no seller, athletes with real markets and no representative.
I swam. I’m a JD candidate at Texas Law. And NXS is one person on purpose. Every deal gets the principal, not an account team.
Austin, Texas
No forms, no calendars, no funnels. Write the email; you’ll get the principal, and an answer.