It’s about the agent, not the agency.
Not the size of the roster. Not the name on the building. The quality of your representation is decided by the person who actually works your deals, and at NXS that person is always the principal.
At most agencies, what you get depends on where you sit on the roster. The top names get the partners; everyone else gets handed down the hall. That isn’t a people problem. It’s a model problem: rosters scale, principals don’t.
NXS runs it in reverse: one principal, a small book, and full attention on every deal, whether it’s your first partnership or your fortieth.
Brand partnerships
Partnerships, endorsement portfolios, and renewals, negotiated by the principal on every deal.
Honest pricing
Rates set against verified comps, not follower-count guesswork or a collective’s wish list.
Clean paper
Honest disclosure, tight contracts, and terms that protect the athlete after the campaign ends.
A small roster on purpose. Career arc over contract.
Every client gets the principal, not an account team. If a deal is wrong for the career, it doesn’t matter what it pays this quarter.
secured for Olympic-sport athletes
in blended brand-partnership value negotiated by the founder across prior roles
national brands closed, across hydration, QSR, retail, tech, and entertainment
Prior deal work stays confidential by design. In this business, discretion is part of the product. Ask for specifics in the room, not on a webpage.
I’m Nick Swafford. I came up on the athlete side, negotiating brand partnerships for Olympic and collegiate athletes at a national agency, and I watched the same gap from both chairs: properties with real audiences and no seller, athletes with real markets and no representative.
I swam. I’m a JD candidate at Texas Law. And NXS is one person on purpose. Every deal gets the principal, not an account team.
Austin, Texas
No forms, no calendars, no funnels. Write the email; you’ll get the principal, and an answer.